Thursday, January 22, 2015

Going (and Getting) Green with EcoATM

I have a gadget drawer. That drawer filled with old cell phones and gadgets that have been upgraded. But up until now I wasn't exactly sure what to do with them. So, there they sit.

CES (the Consumer Electonics Show) is all about the latest and greatest gadget. At this year's CES I didn't expect to learn about what to do with all of my old stuff.

The EcoATM is the solution to that dilemma of what to do with all those old gadgets in the drawer. I was going to add a picture of my drawer with this post but then I found this video from EcoAtm that made me smile. Their video features a drawer that looks just like my drawer.



I know that recycling my old phones is the right thing to do but in the past I have always sort of worried about whether or not I had actually cleared everything off my old phone or was I sending off my phone with personal information on it. So, instead I would just throw the old phone in the drawer.

Meeting the team from EcoATM was fantastic because they were able to answer all of my questions and concerns about the process.

One concern was about thugs stealing phones and trying to get money back through the EcoATM thereby encouraging more stealing. Of course, EcoATM has already thought about that scenario and as they put it at CES "EcoATM is the last place a thief wants to bring a stolen device." They have all kinds of safe guards that include built in cameras that create a video of the person making the transaction. They also connect with police records of stolen property and several other safe guards that make trying to unload stolen gadgets at the EcoATM a problem for the thief.

Here are some of the statistics about our old cell phones:

  • For every 1million cellphone recycled (stats from EPA):
  • 35,000 pounds of copper recovered
  • 772 pounds of silver recovered
  • 75 pounds of gold recovered
  • Enough energy to run 185 U.S. households for a year
  • 3 million cellphones were recycled in California alone in 2012
  • Only 17% of cellphones are recycled every year

HOW TO FIND AN ECOATM

There is a simple site locator on the EcoATM website. CLICK HERE to find the EcoATM closest to you.


This is just an example of the locations in Washington and Oregon

I was surprised to find that there were so many outlets. I hadn't really heard of it before CES. But I found out they are already in more than 1,500 kiosks across the country, ecoATM is located in the malls and retailers. EcoATM is from the same company that has brought us Coinstar and RedBox. So you know that if the experience of returning a phone is as simple as renting a movie (and returning it to ANY redbox anywhere) then this process will be EASY. I have been an avid Redbox user since 2009 and now, knowing this, feel even more confident with the consumer experience of EcoATM.

With a drawful of old phones I am looking forward to cleaning out my office and putting a little more cash in my pocket.




**** This post is part of a series of posts from CES where I attended as a guest ofTechlicious. All opinions and experiences are my own. The Techlicious Cocktail Party at CES was sponsored by Ion + Radarworks, (@Radarworksan integrated marketing agency with offices in Los Angeles, New York and Seattle.  From creative, brand building to social, PR and influence marketing and experiential events and promotions, Ion + Radarworks is adept at creating smart integrated campaigns that help clients tell their story with impact across every consumer touch point.

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